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Research papers

Quality versus quantity

The studies we want to speak about are: Firstly, a continuous quantitative observation of performance indicators from 1970 to 1975 mainly aimed at monitoring trends. The sample consisted of 400 representatively-selected radio and television dealers...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Authors: Hans-Joachim Büttner, Johanna Von Rónai-Horváth
September 1, 1978
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Citation

Büttner and Von Rónai-Horváth (1978a, September 01). Quality versus quantity . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/quality-versus-quantity-


Research papers

Quality versus quantity (German)

The studies we want to speak about are: Firstly, a continuous quantitative observation of performance indicators from 1970 to 1975 mainly aimed at monitoring trends. The sample consisted of 400 representatively-selected radio and television dealers...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Authors: Johanna Von Rónai-Horváth, Hans-Joachim Büttner
September 1, 1978
×

Citation

Von Rónai-Horváth and Büttner (1978a, September 01). Quality versus quantity (German). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/quality-versus-quantity-german-